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Built To Guide You

THE MOUNTAIN SAGE WAY
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About Mountain Sage

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Why We Exist

Educate To Empower. Guide to Prosper.


You’ve mastered your craft—now let’s make sure your income works as hard as you do. At Mountain Sage Financial, we guide hands-on professionals with clear, personalized strategies—so you can focus on what matters most, with confidence in the road ahead. We come alongside you, not just to plan—but to implement. We take the full picture into account, helping you protect your family, reduce financial stress, and build long-term independence. We exist to educate, empower, and guide—to help you turn hard work into lasting freedom.

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The Mountain Sage Journey

Mountain Sage Financial didn’t appear overnight. Our story began more than 128 years ago—right here in Utah County—rooted in the hardworking communities of American Fork and the surrounding areas. We’ve spent generations serving families, tradespeople, and small business owners across the Intermountain West, helping them navigate life’s financial challenges with clarity and confidence.

Rooted in Service.
Built for Today’s Needs.

But we’ve grown alongside our clients—expanding our services to deliver comprehensive, hands-on financial strategies for the real world. While the tools have evolved, our mission hasn’t: to be the steady, trusted guide hardworking professionals rely on for clarity, confidence, and long-term success.

Your Financial Journey Deserves a Guide.

We believe your financial journey is a lot like climbing a mountain. There’s more than one way to reach the summit—and the right path depends on your goals, values, and resources.

Built to Guide You Through What’s Next.

As your financial sage, we walk beside you—not just to map the route, but to guide you through each decision along the way. Like most mountains—and those who know their trails—we’ve been around a long time, and we’ve seen a lot. You can trust that we’re prepared to lead you through every season, challenge, and opportunity.

Our Guiding Principles


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Trust, Earned Through Honesty, Integrity, and Consistency.


Trust is the foundation of everything we do—earned through honesty, consistency, and follow-through. Trust is the foundation of every relationship. We earn it through clear advice, consistent action, and doing what we say—every time.

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Own It. No excuses, Full Responsibility


We own the process—from strategy to execution—so your plan doesn’t just sit on paper. It gets carried out, clearly, completely, and without anything slipping through the cracks.

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Grit & Discipline.


Long-term success doesn’t happen by luck. It takes structure, discipline, and consistency—qualities we bring to every plan we build with you.

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Guide with Impact.


We don’t just give advice—we guide with purpose. Every recommendation is designed to move you forward with clarity and impact.

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Authentic Connections. Clear Communication.


We build real relationships through open conversations, clear expectations, and honest advice.

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Who We Serve

Guidance for Your Life and Wealth.


We help hands-on professionals in trades, healthcare, and small business simplify their financial lives. Whether you’re managing unpredictable income, juggling family goals, or building something bigger—we bring structure, strategy, and clarity to help you turn income into independence.

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What Makes Us Different

Actionable Financial Strategies


We don’t believe in vague plans or financial jargon. You’ll get clear, structured strategies you can act on—built to help you make real progress, not just talk about it.

From Income to Financial Independence for Hands-On Professionals


You’ve mastered your craft—now it’s time to make your income work for you. We help hands-on professionals stabilize cash flow, reduce tax burdens, and build lasting independence.

128+ Years of Genuine, Enduring Partnerships


We’ve guided generations of families and professionals through every season of life. With 128+ years of experience, we’re built for long-term relationships—not just transactions.

OUR LOCATION


21 E 100 North, Suite 104
American Fork, UT 84003

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CONTACT US


Phone: 801-756-3111
rmrowley@ft.newyorklife.com
rrowley@ft.newyorklife.com

Schedule a Meeting
Disclosure

Reuben Rowley is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AZ, CA (CA Insurance License #4177477), MN, MO, SC, and UT. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Reuben Rowley is licensed and authorized to offer insurance in California, but Mountain Sage Financial may not be. For additional information on California licensure status, please click here.

Reuben Rowley is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 21 E 100 N Ste 104, American Fork, UT, 84003, 801-756-3111. In this regard, this communication is strictly intended for individuals residing in the states of AZ, CA, CO, and UT. No offers may be made or accepted from any resident outside the specific states referenced.

Reuben Rowley is also a Financial Adviser with Eagle Strategies LLC, a Registered Investment Adviser, and a wholly-owned subsidiary of New York Life Insurance Company, offering advisory services in the states of AZ, CA, CO, and UT. As such, these services are strictly intended for individuals residing in the states referenced.

Richard Rowley is an agent licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in the states of AR (AR Insurance License #3198727), AZ, CO, MN, MO, SC, and UT. No insurance business may be conducted outside the states referenced.

As a New York Life Agent, Richard Rowley is licensed and authorized to offer insurance in Arkansas, but Mountain Sage Financial may not be. For additional information on Arkansas licensure status, please click here.

Richard Rowley is a Registered Representative of and offers securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company, 21 E 100 N Ste 104, American Fork, UT, 84003, 801-756-3111. In this regard, this communication is strictly intended for individuals residing in the states of CO, and UT. No offers may be made or accepted from any resident outside the specific states referenced.

Mountain Sage Financial is not owned or operated by New York Life Insurance Company or its affiliates.

Neither Mountain Sage Financial nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

For more information about NYLIFE Securities LLC and its investment professionals.

Click Here
  • FIND YOUR ROUTE
    • Choose Your Route
    • Foundations Approach
    • Elevate Approach
    • Client Stories
  • BUILT TO GUIDE YOU
    • About Mountain Sage
    • Meet Your Guides
    • FAQ
  • CLIENT HUB
  • SAGE ADVICE
    • Articles
    • Videos
    • Calculators
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